About HowToChooseFlooring

Independent. Vendor-neutral. Built for homeowners.

We started HowToChooseFlooring because choosing a floor shouldn't require a degree in materials science. Our job is to translate the jargon into honest, comparable guidance — so you can walk into a showroom (or your living room) with confidence.

Durability

How well the floor resists dents, scratches, and wear over years of real life — scored 1–5.

Water resistance

From Low to Very High — the single biggest predictor of where a floor can live.

Maintenance

The ongoing care routine — sealing, refinishing, special cleaners — over the floor's life.

Value & lifespan

Installed cost per square foot weighed against expected years of service and resale impact.

Our promise

No brand-paid rankings. Ever.

Our editorial rankings are based entirely on the six criteria above. Vendors can purchase directory listings, sponsored content, and ad placements — all clearly labeled — but they cannot pay for a higher ranking or a better review. Sponsored content is always tagged “Partner Content.”